One of the most growing Brands in the world at the moment in regards to the shisha industry. Al Mazaya founded back in 2010, is a sub brand of a top tobacco manufacturing company - Alzawrae Company.
One key fact here is, the tobacco leaves used are premium French tobacco. As well as having a huge market share in the Arab world, continuing their strategy of growth, they're Producing great European flavours which are becoming very popular in that market.